SPOOGE
SPOOGE IS THE SUNSCREEN YOU WON’T SKIP.
Launched at Cosmoprof July 2025
Featured in Vogue, Business of Fashion, Cosmopolitan, Essence, Mens’s Health, Byrdie, Women’s Health
Expanding into medi-spas, Amazon and premium retail
QUICK STATS
Created by a dermatologist and a mayor at a high skin cancer risk. SPOOGE is the sunscreen you won’t skip. This skin-care first, mineral SPF makes wearing sunscreen fun and easy to commit to. With melanoma rates rising in young adults. the brand had to be bold, cheeky, and cool enough to get their attention.
OVERVIEW
Leaned into the bold, cheeky energy of the name SPOOGE without leaning into the innuendo.
Designed multiple product logos to amplify the existing product names and distinct personality.
Built the full brand universe - voice, messaging, visual system, and packaging.
Developed the launch campaign and partnered with Mumu Studios on stylized photo and video assets for vibe, awareness and growth.
Led the UX/UI design and full development of SPOOGE.co, co-building a conversion-driven experience across all pages.
OUR APPROACH
CHALLENGES
Existing provocative name
Dermatologist-developed brand built for Gen Z while earning trust with other doctors
Crowded SPF aisle dominated by chemical SPF drugstore brands at cheaper prices
Tight launch timeline and no established identity system
Best in show at Cosmoprof July 2025 and generated industry buzz
Building a fast-growing medi-spa business
Expanded onto Amazon successfully
Featured in Vogue, Business of Fashion, Cosmopolitan, Essence, New Beauty, and more
Coming soon to premium beauty retail
SPOOGE was named as one of the “best brand launches” of 2025 by Thing Testing
The packaging was submitted for a 2026 DIELINE REWARD
