LADY SUITE
REDEFINING INTIMATE SKINCARE WITH PREMIUM FORMULAS AND PACKAGING WOMEN ACTUALLY WANT TO SHOW OFF.
Stocked in Revolve, Anthropologie, Credo, Free People, Detox Market
130 Esthetician doors
33K+ organic Instagram followers and active community
Award-winning hero oil
QUICK STATS
The brainchild of our co-founder Therese Clark, Lady Suite was one of the first brands to bring intimate skincare into the beauty conversation. Alongside VC-backed brands like Love Wellness and Fur, Lady Suite stood out with elevated packaging, clean formulas, and real-talk branding that helped normalize a taboo topic. It didn’t just launch a product — it helped launch a category.
OVERVIEW
Designed the brand to feel like skincare—not the loud, dated look of typical feminine care.
Built the brand around education and community.
Focused on fewer, better award-winning products.
Started in premium beauty, where the conversation around elevated feminine care first gained traction with Goop and other influential retailers.
OUR APPROACH
CHALLENGES
Intimate care was a new, often taboo space
Needed to normalize conversation + educate consumers and investors
Pricing needed to be affordable
Self-funded: could only launch 1 SKU per year while competitors dropped full lines
Organically grew into major retailers: Revolve, Free People, Anthropologie, Credo, Detox Market.
Bootstrapped to $1.5M+ in sales, driven primarily by just two SKUs.
Built a strong medi-spa and esthetician business.
Grew IG to 33K+ followers organically (still active two years after closing).
Named by Forbes as one of five brands changing the feminine care industry.
Community + retailers still reach out asking when Lady Suite will return.
