A BEAUTY BRAND TEAM READY TO GO
We’re I AM NOT CREATIVE, the anti-boring creative studio for beauty and wellness brands. A new studio built on decades of experience.
When branding is right, everything clicks. Design has more impact. Social actually connects. Community grows faster. That’s why we don’t do everything. We do what matters most: strategy, design, web, and social. And we do it (really) well.
WHO WE ARE
I’m a 2x beauty brand founder, brand strategist, and serial entrepreneur who’s helped shape brands like Goop, Hourglass, and Lady Suite. Big picture, small details—I live in both. I care about what makes a brand work, not just how it looks. If it’s off, I’ll tell you. If it’s working, I’ll make it work harder.
CO-FOUNDER & BRAND STRATEGIST
Sign: Pisces
Lover of: lip gloss, pickleball, Korean skincare
THERESE CLARK
I’m a creative director/product designer who turns half-baked ideas into visuals people actually care about. I’ve worked across beauty, fashion, sports, and tech—which means I’ve seen enough to know when something’s boring. My job is to make sure your brand isn’t.
CO-FOUNDER & CREATIVE DIRECTOR
Sign: Aries
Lover of: handbags, college football, trucker hats
JENNIFER LIN
SARAH GIBSON
I’m a social media strategist who makes brands actually worth following. Trends come and go, but I know how to spot the ones that matter—and turn them into content people save, share, and talk about. My job is to make sure your feed isn’t just another scroll, but a reason to stop.
SOCIAL MEDIA EXPERT
Sign: Taurus
Lover of: reality TV, magazines,
eye shadow palettes
