KARI GRAN
ELEVATING A CLEAN BEAUTY BRAND BUILT FOR THE WOMEN BEAUTY FORGOT.
Sells online and in Nordstrom, Credo, Detox Market, Amazon,QVC and more.
Known for cult-favorite Lip Whip
Founder-led brand with loyal following
QUICK STATS
Kari Gran is a clean skincare brand created for women in their 40s, 50s, and beyond—the “forgotten women” of beauty navigating skin aging and hormonal shifts like menopause. Once hesitant to use the term anti-aging, the brand shifted to embrace it while staying true to its roots: healthy, hydrating skincare without false promises about youth. We stepped in to refine messaging, sales tools, and website copy to match this evolution.
OVERVIEW
Rewrote training decks and sales materials to reframe Kari Gran’s story around products for women 45+.
Developed website copy, PDPs, and LLM content to highlight new peptide-driven formulas like the Peptide Lip Whip and Peptide Serum.
Positioned Kari Gran around authentic age inclusivity and “clean beauty with purpose” instead of chasing trends.
Cleaned up visual design across decks and site to feel modern, fresh, and classic Kari Gran.
Gave the social team ready-to-use templates so the feed looked polished and on-brand.
OUR APPROACH
Entering the anti-aging conversation without losing authenticity.
Standing out in a crowded skincare market where peptides are common.
Fragmented creative across agencies, leading to brand inconsistency.
Needed clarity and cohesion across training, sales, website, and social.
CHALLENGES
Clearer brand story and refreshed messaging that resonated internally, and with consumers and retail partners.
More cohesive creative across digital, training, and social.
Stronger positioning in a competitive anti-aging skincare space.
Direct client feedback: Kari Gran herself called the new materials “the best she’s ever used” and reported highly successful trainings and sales meetings as a result.
